AI Insights · Timothy · April 2025
Top 5 Social Apps Performance in Oceania Q1 2025
Explore the performance trends of the top social apps in Oceania for the first quarter of 2025, with insights on downloads, revenue, and active users from Sensor Tower.
In the first quarter of 2025, the performance of the top social apps in Oceania showcased diverse trends in downloads, revenue, and active user engagement. Here's a closer look at how each app performed during this period.
Facebook from Meta Platforms, Inc. experienced fluctuations in weekly revenue, peaking at about $69.8K in late February. Downloads began strong at over 61K in early January but saw a gradual decrease, ending the quarter at approximately 50.3K. Active users remained stable, hovering around 20M throughout the quarter.
TikTok - Videos, Shop & LIVE showed remarkable weekly revenue, with a high of $1.1M in early February. Downloads varied, starting at 67.5K and closing the quarter at 62.8K. The app maintained a consistent active user base, with numbers fluctuating slightly around 4.3M.
Instagram experienced modest revenue changes, with a peak of $77.1K mid-January. Downloads showed a downward trend, starting at 52.2K and wrapping up at 46.7K. Active users remained robust, averaging around 9.7M.
Threads saw steady weekly downloads, beginning at 71.5K and ending at 63.7K. Active users exhibited variability, peaking at 3.5M in late March.
小红书 — 你的生活兴趣社区 from 行吟信息科技(上海)有限公司 reported a notable spike in downloads in mid-January, reaching 311K. Revenue peaked at $39.4K in mid-February, while active users started strong at 375K and tapered to 167K by the end of March.
These insights, derived from Sensor Tower data, highlight the dynamic nature of app performance in the social media landscape. For more detailed analytics and trends, visit Sensor Tower's platform.
